Digital-First Content for a Digital-First Generation.

diverse group of students

When in Culture delivers engaging, accessible video content to help international students navigate life in the UK. From academic expectations to cultural norms, we bridge the communication gap where traditional methods fall short.

As we expand, we’re partnering with more universities, enhancing our platform, and providing key insights to improve student support. With a team of education experts and digital innovators, we’re reshaping international student experiences, one video at a time.

Leadership Team

  • Steve Odart

    Steve Odart

    CEO

    Steve is an accomplished entrepreneur with a background in educational publishing and a proven ability to build successful businesses through clever adoption of technology and empowering teams of people to excel and grow.

  • Erica Pattison, COO

    Erica Pattison

    COO

    Erica is a highly successful COO with expertise in managing technology adoption, organisational change, internal governance processes and policies, and digital transformation projects.

  • Mark Charlton

    Mark Charlton

    CFO

    Mark is a seasoned CFO with over 30 years’ experience. After leaving Price Waterhouse, Mark established his own successful accountancy firm, and brings extensive financial expertise and guidance.

  • Joe Watson

    Joe Watson

    Creative Director

    Joe is a highly experienced Creative Director with 20 years in the television industry, including a 10-year stint at the BBC. With her multicultural background, having lived in various countries, she has a passion for representing diversity, and brings a positive and innovative approach when managing our creative teams.

  • Ben Odart

    Ben Odart

    Client Manager

    Ben has extensive sales and business development experience, along with a degree in Politics, Philosophy, and Economics. He creates and manages invaluable connections with universities and industry experts.

  • Dan Tobin

    Dan Tobin

    eLearning & Interactive Design Manager

    Dan is an innovative E-Learning Digital Content Developer spearheading projects and blazing trails in emerging e-learning technologies like HTML-based learning, Chatbots, and AR/VR.

  • Matthew Barnard

    Matthew Barnard

    UI/UX Manager

    Matthew specialises in UX, interaction and web design, with a keen focus on creating intuitive user experiences. He applies human-centred design accented with illustrations and animations throughout our eLearning courses and websites. His passion for education and technology enhances our platform’s user engagement.

  • Susannah Booth

    Susanna Booth

    Producer

    Susanna Booth, a seasoned filmmaker and journalist, has years of experience writing about British culture. A graduate of Leeds University, her passion for writing, research, and global interaction fuels her work.

  • Sophie Hannah

    Sophie Hannah

    Content & Marketing Manager

    Sophie is a dynamic creative strategist with over five years of experience across multiple industries, specialising in digital marketing, content creation, and brand development. She has a proven track record of delivering impactful campaigns by leveraging diverse creative skills and building strong relationships with global brands and influential industry leaders.

  • Brett Allen

    Brett Allen

    Studio & Production Manager

    Brett brings a wealth of experience in overseeing shoots, honed through managing large-scale events and productions, including those at prestigious venues like the O2 arena. His expertise ensures each shoot is executed with precision and finesse.

Our Academic Advisory Board

  • Nick Goulding

    Nick Golding

    Chair of the Academic Advisory Board

    Nick Golding is a distinguished leader in the international education sector with over 40 years of experience. He founded CATS Colleges and was a key figure at Cambridge Education Group, guiding its development until his departure in 2013. As a Cambridge Angel investor, he notably directed early funding for The Ambassador Platform (TAP), enhancing its global reach.

    Nick has held key roles at The PIE and ICEF, influencing global standards in student recruitment and educational practices. His ventures have generated significant value, with startup investments exceeding £250 million. His career is marked by strategic foresight and a commitment to educational excellence.

  • Gary Davies

    Professor Gary Davies

    Deputy Vice-Chancellor of London Metropolitan

    Gary Davies is Deputy Vice-Chancellor of London Metropolitan University with responsibility for recruitment, marketing, communications and collaborations. He has an MBA in Higher Education Management from the University of London and has worked in higher education student recruitment for over 25 years at institutions across the capital, including London Guildhall University, Institute of Education UCL, London South Bank University and Roehampton University.

  • Holly Hudson

    Dr Holly Hudson

    Associate Vice President for Global Engagement at Texas A&M

    Dr. Holly Hudson, Texas A&M’s Global Engagement VP, leads the department to execute the university’s global strategy. With two decades in international education, she’s a respected figure, contributing to organizations like AIEA and NAFSA. Awarded for her service, she’s active on advisory boards and in standard-setting bodies. Dr. Hudson’s academic background includes degrees in History, Economic Development, and Higher Education Administration. A vocal advocate for equity and inclusion, she shares expertise on various topics regionally and nationally.

  • Mark Anderson

    Mark Anderson

    Mark Anderson is a Quondam Fellow at Hughes Hall Cambridge, and Chair of Macat. He is an adviser in Amsterdam to Squla, in Paris to Lynx Educate, in London to ZNotes and College Online, in Spain to Materact and internationally to Janison and LearningMate. In 2014-16 he led Pearson’s UK business, which includes the Edexcel and BTEC qualifications brands, its university partnerships programme and Pearson College. Prior to that he was responsible for its international Schools and Higher Education business units as well as international strategy and business development. He was the founding MD of the Pearson Test of English from 2007 to 2010, chair of London Metropolitan University 2016-22, chair of BibliU 2017-19, and was formerly an adviser to Knowdl, School Guide and EDIA. He is the author of The Leadership Book 2e (FT Publishing 2013) and a Cambridge Fellow in Science & Policy.

  • Stephen Harvey

    Stephen Harvey

    Stephen has forty years of successful teaching, research, policy, governance and senior management experience in the global secondary, tertiary and commercial education sectors. He has held the positions of Founder and Global Managing Director of Cambridge Education Group’s (CEG) ONCAMPUS Higher Education Pathways Division, Head of Higher Education Advisory Services at KPMG Project Manager, Her Majesty’s Government Department for Education Strategy & Innovation Unit and UK Managing Director of Study Group.

    Stephen has also held the positions of joint Director of a Business School, Principal Lecturer, Head of Department in Accounting & Finance and Director of the International Office at two U.K. Universities. Stephen was educated at the Universities of Kent, Bristol, and Sunderland; holds qualified teacher status in the UK; is a Chartered Member of the Chartered Institute of Personnel & Development and a Fellow of the Royal Society of Arts.

  • Jenny Wilkinson

    Jenny Wilkinson

    Jennifer Wilkinson is Pro Vice-Chancellor Marketing, Recruitment & Admissions at Liverpool Hope University.

    Her expertise is in domestic and international partnership development and management, student recruitment and marketing, including embedding of EDI and environmental justice into this workShe oversees the marketing and communications, domestic and international recruitment, widening access and outreach, admissions, graduate outcomes and alumni engagement at Hope.

    She has previously worked in a diverse range of higher education institutions including London Metropolitan University, the University of Roehampton, Queen Mary University and King’s College LondonJenny is also an Academic Associate at University College London, working in the Leadership and Learning area, where she is currently enrolled as a PhD candidate examining the intersection between international student recruitment and climate action in higher education. She is a member of several advisory boards and judging panels across the higher education sector. 

  • Andy Pritchard

    Andy Pritchard

    Co-Founder of FindAUniversity

    An experienced entrepreneur and investor in EdTech with a history of working in the marketing and advertising industry, Andy is a Fellow of the Chartered Institute of Marketing. After a career in print publishing he co-founded FindAUniversity in 2001 and sold the company after 20 years of uninterrupted growth to Keystone Education Group in 2021.

  • Andy Holliday

    Andy Holliday

    Co-Founder of FindAUniversity

    With over two decades of experience in postgraduate education, Andy co-founded FindAUniversity in 2001 after earning an MSc in Information Management from the University of Sheffield.

  • Richard Valentine

    Richard Valentine

    Cultural Psychologist

    Richard is a Cultural Psychologist with over 25 years of teaching experience and expertise in understanding how culture impacts human behaviour, cognition, and development. He is also an accomplished researcher, writer, and speaker, with a diverse skill set that includes fluency in multiple languages and expertise in occupational consulting.

  • Hugh Sloane

    Hugh Sloane

    Hedge Fund Manager and Philanthropist

    An experienced entrepreneur and investor in EdTech with a history of working in the marketing and advertising industry, Andy is a Fellow of the Chartered Institute of Marketing. After a career in print publishing he co-founded FindAUniversity in 2001 and sold the company after 20 years of uninterrupted growth to Keystone Education Group in 2021.

  • David Hazzon

    David Hazon

    Head of Marketing and Sales at International House Bristol

    David leverages his deep expertise and rich understanding of the English language schools sector to develop and implement strategic marketing initiatives for When in Culture, bringing his extensive network and knowledge to target the ELS sector effectively.